Eternal Playlist Urn (Spotify x Liquid Death)

The Eternal Playlist Urn (Spotify x Liquid Death) is a product created by Spotify and Liquid Death that combines a cremation urn form with music playback. The urn plays a personalized playlist generated by the Eternal Playlist Generator and includes a discreet Bluetooth speaker built into the lid for wireless streaming. The Eternal Playlist Generator selects a mix based on user answers and the user’s Spotify listening history. The physical vessel is designed to house ashes.

The product is priced at $495, taxes excluded, and is available only in the United States in limited quantities. Spotify describes the urn as minimal and respectful for display at home or in a columbarium. Spotify has stated that the Eternal Playlist Urn is a genuine product rather than a publicity stunt.

The Eternal Playlist Urn, a collaboration between Spotify and Liquid Death, offers a unique combination of functionality and sentimentality. This urn is equipped with a Bluetooth speaker discreetly built into its lid, providing wireless streaming of a personalized playlist curated through the Eternal Playlist Generator. Users can connect from any compatible device, ensuring a continuous musical tribute. The urn is also designed to store ashes, integrating the concept of memorialization with personalized audio.

This product is available at a price of $495, excluding taxes, and is sold only in the United States, with quantities limited. Spotify highlights its minimalistic and respectful design, suitable for display either at home or within a columbarium setting. The Eternal Playlist Urn aims to blend the reverence of traditional urns with modern technology, offering a unique way for individuals to honor and remember their loved ones through music. This innovative approach underscores Spotify’s assertion that the urn is a legitimate product, distinct from mere publicity tactics.

Eternal Playlist Generator

The Eternal Playlist Generator is an online tool associated with the Eternal Playlist Urn (Spotify x Liquid Death) that creates a personalized playlist by asking users a series of questions. The Generator prompts users with questions such as “What’s your eternal vibe?” and “What’s your go-to ghost noise?”, and it records users’ answers to those prompts. These user answers are used as input to the playlist-creation process and are combined with other available information held by Spotify.

In addition to the questionnaire, the Generator uses the individual’s Spotify listening history as part of its selection process. The Generator assembles a mix that reflects the questionnaire responses together with the listening-history data to produce a single, personalized playlist intended for playback with the Eternal Playlist Urn’s built-in speaker. The output is presented as a bespoke playlist that aligns the collected inputs into a continuous musical selection.

Collaboration and Related Brands

The collaboration is between Spotify and Liquid Death and is identified in the product name as the Eternal Playlist Urn (Spotify x Liquid Death), a release that pairs Spotify’s music services with Liquid Death’s branding. Liquid Death previously sold iced tea infused with Ozzy Osbourne’s DNA for $450 per can, an earlier product referenced when discussing the company’s recent offerings. The Eternal Playlist Urn carries the same joint-brand identification and has been presented by the companies as an available commercial product rather than solely a promotional stunt. The companies’ joint offering is positioned alongside Liquid Death’s prior limited-edition products in reporting about the release.

The Eternal Playlist Urn is a collector’s item for anyone looking to take their love for music to the next level.

With a discreet Bluetooth speaker built into the lid, you can connect from any compatible device and enjoy your favorite playlist for all eternity.

We stress that this is not merely a publicity stunt; this is a genuine product you can buy, albeit only in the US and in limited quantities.

CONCLUSION

The Eternal Playlist Urn is a collaborative product from Spotify and Liquid Death that combines a vessel designed to house cremation ashes with integrated music playback. The urn contains a discreet Bluetooth speaker built into the lid and relies on the Eternal Playlist Generator to assemble a personalized playlist using answers provided by users together with their Spotify listening history.

The product is offered at a price of $495, excluding taxes, and is sold only in the United States in limited quantities. Spotify describes the design as minimal and respectful for display at home or in a columbarium and has stated that the offering is a genuine product rather than merely a publicity stunt.

The urn pairs memorial storage with wireless audio functionality and an automated playlist-creation process.