UMG–ElevenLabs Deal: AI Music Platform for Fans

The AI-powered music platform deal between Universal Music Group and ElevenLabs is a multi-year licensing agreement and broader strategic collaboration to launch an AI-powered music platform and AI audio products for artists. The arrangement marks ElevenLabs’ first deal with a major label.

UMG and ElevenLabs said the creation platform will be built on licensed music with artist participation and will give fans new ways to co-create with participating artists and songwriters, including remixes, new track interpretations, and personalised vocal experiences.

The companies said the platform will be distinct from ElevenLabs’ existing Music API and the Eleven Music creation app, and that the agreement includes the development of additional products and fan experiences in the coming months and years.

UMG and ElevenLabs framed the collaboration as aligning with responsible AI and with the goal of putting artists, songwriters and fans at the centre, which they said could deepen engagement and unlock new revenue opportunities for the creative community.

Universal Music Group (UMG) and ElevenLabs have entered into a multi-year licensing agreement that signifies a strategic collaboration aimed at launching an AI-powered music platform and AI audio products for artists. This agreement is particularly significant as it represents ElevenLabs’ first partnership with a major label. The platform developed through this collaboration will be based on licensed music, with active participation from artists. It aims to offer new opportunities for fans to engage with music by co-creating alongside artists, which includes features like creating remixes, interpreting tracks in new ways, and experiencing personalised vocal products.

The endeavor is distinct from ElevenLabs’ existing offerings, such as the Music API and the Eleven Music creation app, marking a unique direction in their product lineup. The deal also outlines plans for the development of further products and innovative fan experiences that will be rolled out over time. The collaboration emphasizes the importance of developing AI in a responsible manner that respects human artistry while ensuring that artists and songwriters are properly compensated.

The article includes four direct quoted statements connected to the partnership and product plans, and it names individuals including Sir Lucian Grainge and Mati Staniszewski. The available sources do not provide this information. The quoted lines appear as statements in the announcement about the collaboration between Universal Music Group and ElevenLabs. The article does not map each quoted line to a specific individual or corporate spokesperson.

One statement said that “AI-enabled music innovation should be built responsibly, respect human artistry, and enable artists and songwriters to share in the value created.”

Another statement said that “The most exciting possibilities for AI and music are those that put artists, songwriters, and fans at the centre. UMG and ElevenLabs are aligned that responsible AI can inspire discovery, deepen engagement between artists and fans, and unlock new revenue opportunities for the creative community.”

A further statement in the article said that “ElevenLabs’ leadership in AI audio brings a new dimension to our growing ecosystem of partners committed to expanding what’s creatively and commercially possible for human artistry.”

The article also included a statement that “AI opens up incredible possibilities for interacting with our favourite music and artists. By combining UMG’s global community and rights management expertise, with our AI models and products, we’ll enable artists and songwriters to create powerful new experiences for their fans, and ensure they are fairly compensated.”

Universal Music Group (UMG) has engaged in several significant partnerships within the music industry to explore AI and music technology. Recently, UMG teamed up with Spotify to introduce an AI-powered remix feature. This collaboration highlights UMG’s initiative to integrate AI into music remixing, showcasing a commitment to expanding creative possibilities for both artists and fans.

In addition to its venture with Spotify, UMG has also partnered with NVIDIA to advance ‘responsible AI’ practices specifically tailored for music discovery. This partnership underlines a strategic effort to employ AI in ways that respect and enhance human artistic expression while safeguarding the interests of creators.

Concurrently, ElevenLabs has also made strides in AI-driven music technology through its collaboration with Splice. This partnership was aimed at developing new AI tools, reinforcing ElevenLabs’ dedication to pioneering innovative audio solutions. Collectively, these collaborations demonstrate how both Universal Music Group and ElevenLabs are leveraging AI to reshape the landscape of music creation and fan interaction, with a strong focus on responsible and artist-centric approaches.

The source states the new AI-powered music platform will be distinct from ElevenLabs’ existing Music API and the Eleven Music creation app. It also indicates the platform will be developed through a multi-year licensing agreement with Universal Music Group, but the article does not provide technical or functional details that define the boundaries between the new platform and ElevenLabs’ current products. The available sources do not enumerate feature-level differences, nor do they include comparisons of use cases, target users, data sources, pricing models, or integration approaches between the new platform and the Music API or Eleven Music creation app. The article does not provide this information.

The coverage frames the AI-powered music platform deal between Universal Music Group and ElevenLabs around artist participation, fan engagement through co-creation, and commitments to responsible AI development. The reporting also references themes of ensuring artists and songwriters can share in created value and of unlocking new revenue opportunities for the creative community.

It notes that the new platform will be distinct from ElevenLabs’ existing Music API and the Eleven Music creation app, while indicating plans for additional products and fan experiences over time. The article does not provide operational details, specific timelines, technical comparisons, or rollout schedules for the platform or related products. The available sources do not provide this information.